The South African AI Association Raises Concern about AI Model Training by the LinkedIn Platform

October 15, 2024

JOHANNESBURG, SOUTH AFRICA 15th October (South African AI Association) – The South African Artificial Intelligence Association (SAAIA), an industry body focused on promoting the advancement of responsible AI in South Africa, has made a submission to the Information Regulator of South Africa around the use of data to train AI Models for the LinkedIn Platform without prior consent.

SAAIA seeks to encourage stakeholders to adopt responsible AI for commercial and societal benefit of the citizens of South Africa with a primary focus on economic growth, trade, investment, equality and inclusivity by uniting practitioners across commercial, government, academic, start-up and NGO sectors.

Dr Nick Bradshaw, the founder of SAAIA, stated: “The race to build new AI products and services is a global one but its impacts can also be local. We have been monitoring the breakneck speed of AI innovation as vendors and investors are spending huge sums of money to bring these new offerings to market, and while doing so, we are assessing if this is being done in a responsible manner.  To this end, we feel it’s important that individuals and nation states must not be disadvantaged in both the short and long term, especially when it comes to how our personal data is being used to train the next generation of AI powered platforms and applications.”

SAAIA Advisory Board member Nathan-Ross Adams who heads up regulatory affairs, and who was principally involved in drafting this submission stated, “Our letter of complaint to the Information Regulator is focused on LinkedIn’s use of South African users’ personal information to train its generative artificial intelligence (AI) models in that:

  • it does not meet the conditions for lawful processing under Chapter 3 of POPIA,
  • their conduct likely constitutes interference with personal information as outlined in section 73 of POPIA and
  • given the significant public interest, requires investigation from the Information Regulator.”
SAAIA Advisory Board member Nathan-Ross Adams interviewed on CNBC Closing Bell

Adams added, “This is more than just a legal matter, it’s about protecting the rights of individuals in an age where data is currency. SAAIA’s mission is to ensure that as AI grows more powerful, it also grows more accountable.”

Bradshaw concluded, “The SAAIA mission is to engage society in this debate, be they citizens or governments, AI novices or AI experts.  No one should be left behind in the race to embrace AI.  It is of vital importance that the opportunities presented by Artificial Intelligence should have at their heart the principles of Responsible AI and don’t just benefit a select few.  We will await the feedback from the Information Regulator of South Africa on this important matter.”

About The South African AI Association

The South African Artificial Intelligence Association (SAAIA) is a platform for collaboration and knowledge-sharing among AI professionals and enthusiasts in South Africa.  The South African AI Association promotes the adoption of Responsible AI and provides FREE training resources, insights and news about the emerging AI opportunity locally, regionally and globally.  Our annual conference, AI Expo Africa 2024 is the largest gathering of AI practitioners in Africa and the topic of privacy, regulation and responsible AI will be foremost at the show.  Join us on 30-31 October at the Sandton Convention Centre, Johannesburg to network, explore our work and that of our wider community. 

Learn more and sign up today at https://saaiassociation.co.za/

For press & media enquiries contact  enquiries@aimediagroup.co.za

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